Your website and email marketing - a one-two punch

Congratulations on your functional, attractive website, optimized for search engines and easy to navigate (if you don't have one of these, contact us)! It is a vital tool in establishing trust and communicating value to potential and current customers.

Websites are usually described as 'pull technologies' - people searching for your type of service or product are pulled to your site and your business. But how can you 'push' people to your site and your business? That is, how can you be more active in reaching out to new and current customers rather than passively waiting for them to find your website

Email marketing is an extremely effective way to cultivate and deepen your relationship with new and existing customers. It provides exceptional ROI (return on investment). It allows you, on a regular basis to:

• Alert customers to purchase opportunities such as sales or new products/services.
• Build trust and establish authority by sending e-newsletters.
• Provide a way for customers to interact with your business by asking questions, or making recommendations.
• Drive traffic to your website which is designed to further engage your customers.

In short, email marketing is a powerful, relatively inexpensive way to build on the digital marketing strategy you established with your website. It can dramatically increase the reach of your website as well as serve as a powerful selling tool in its own right.

HTML newsletters, permission marketing, CAN-SPAM Act, list-building, A/B testing - subsequent blog posts will review the components of email marketing. Or contact us if you would like a free consultation on what email marketing can do for your business.